Vending

Coca-Cola launches Simply Pop prebiotic soda line

Photo: The Coca Cola Company

February 21, 2025

Simply, a Coca-Cola Company brand, has launched Simply Pop, a line of prebiotic sodas, according to a company press release.

The beverages contain six grams of prebiotic fiber for gut health, Vitamin C and Zinc for immune support, and 25-30% real fruit juice from concentrate. The line features five flavors: strawberry, pineapple mango, fruit punch, lime and citrus punch, and contains no added sugar. The 12-ounce slim cans will be available in select regions later this month, with a nationwide rollout planned throughout 2025, including online sales via Amazon Fresh.

"We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic sodas," Becca Kerr, CEO of nutrition, The Coca-Cola Company, said in the release. "And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste."

The launch will be supported by out-of-home, digital and influencer marketing campaigns, as well as sampling events and a podcast tour with Dear Media.