Vending

Chinese retail service provider installs vending for Olympics support staff

Image provided by iStock.

February 7, 2022

Missfresh Limited, a China based provider of retail services, has installed vending machines and provided food delivery for support staff stationed in Taizicheng Snow Town, Zhangjiakou, the main zone of the 2022 Beijing Winter Olympics in Hebei Province, according to a press release.

Missfresh launched these services in Taizicheng after more than three months of preparatory work by over 100 staff members, said Jiahong Ji, the head of Missfresh's Taizicheng retail services team.

The vending machines are installed in 109 locations across the Winter Olympics support area, including Guobin Mountain Villa, the InterContinental Chongli Hotel and the Medal Plaza. These machines simply require customers to scan a QR code or use facial recognition to collect their purchase and automatically complete payment.

During the games, Missfresh offers support staff more than 350 SKUs such as snacks, dairy products, baked goods, fresh fruit, cooked meals and more. In addition, in order to meet consumer demand during the Spring Festival, Valentine's Day and other holidays coinciding with the Winter Olympics, Missfresh has increased the supply of gifts available through its online shopping platform to include specialty themed food items as well as chocolates and flowers.

Leveraging on the capabilities of its cloud system, Missfresh also developed a an online shopping platform with around-the-clock delivery service.