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Journalist presses Coca Cola: Where's Fresca?

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July 2, 2020

The Coca-Cola Co. claims it has not discontinued Fresca, despite the fact that since the COVID-19 outbreak, an enquiring Chicago journalist has not been able to find it.

Neil Steinberg, a Chicago Sun Times reporter, recently pressed Coca-Cola about Fresca's status when he was unable to find it at retail since March. A Coke spokesperson told him in June that the company was doing its best to stock Fresca as soon as possible and that it would be available soon, Steinberg noted in a column.

For an update on how the coronavirus pandemic has affected convenience services, click here.




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