Coffee Service

Celestial Seasonings introduces teas, updates packaging, launches ad campaign

Image courtesy of Celestial Seasonings.

January 29, 2021

Celestial Seasonings, the specialty tea brand and subsidiary of Hain Celestial Group, has expanded product lines, updated packaging and created a fresh advertising campaign, according to a press release.

"COVID-19 has created long-term behavioral changes that will outlast the pandemic, and tea consumption is a big one," Mark Schiller, president and CEO of Hain Celestial Group, said in the release. "Today, we're building on Celestial Seasonings' rich heritage by introducing new innovations to address market shifts and reach new consumers."

The company recently introduced four TeaWell blends, including Mood Tonic, Sleep, the first tea with melatonin sold in the U.S., and one for laxative and gut health (featuring a blend of prebiotics, probiotics and fiber).

The "Taste the World of Celestial Seasonings" ad campaign illustrates the feel-good benefits of drinking tea in the morning, during the day and before bed. Three video vignettes focus on Celestial Seasonings Green Tea for energy, Vitamin C tea for immune support and Sleepytime tea to wind down.

For an update on how the coronavirus pandemic has affected convenience services, click here.