Campbell Restructures Appoints Presidents Of 3 New Business Divisions

CAMDEN, NJ -- Campbell Soup Co. said it will reorganize and manage its businesses in three divisions structured by product categories, rather than by geographies or brand groups. It will also simplify and streamline its management structure.

Mark Alexander, 50, who now serves as president of Campbell North America, will become president of Americas Simple Meals and Beverages. This new division includes Campbell's current U.S. retail and foodservice businesses, and Plum Organics, as well as the simple meals and shelf-stable beverage businesses in Canada, Mexico and Latin America.

Luca Mignini, 52, currently president of Campbell International, will assume the role of president of Global Biscuits and Snacks, a new division that unifies the company's Pepperidge Farm, Arnott's and Kelsen businesses into a fully integrated global biscuits and snacks portfolio. The company's simple meals and beverage businesses in Asia Pacific and Asia, including its soup and broth business in Hong Kong and China, as well as its Pepperidge Farm U.S. bakery business, will also be operated and managed within this division.

Jeffrey Dunn, 57, now president of Bolthouse Farms, will become president of Packaged Fresh, a new division that includes Bolthouse's portfolio of fresh carrots, super-premium beverages and salad dressings, along with Campbell's retail refrigerated soup business.

In connection with the reorganization, Irene Chang Britt, president of Pepperidge Farm and senior vice-president of Global Baking and Snacking, said she is leaving Campbell Soup Co.