Vending

Burdette Beckmann rebrands, adds new website

Logo provided.

June 24, 2020

Burdette Beckmann Inc., a national brokerage for foodservice and food retail, has released its contemporary new brand identity and website, according to a press release.

The site showcases BBI's new branding through design features and animations. Users are able to discover in detail BBI's backstory with an interactive company timeline, learn about the multi-faceted services offered and their proven impact on customers' sales, and more.

The new logo represents this change and a reinvigorated take on technology. Each colored dot represents one of the company's five channels: grocery is green; convenience store is red; special markets is gray; vending is blue; and value is yellow.

Additional features include a news section that is updated regularly to exhibit all the latest happenings within the company on both the local and national levels. It displays an in-depth look at all of BBI's offerings, including account coverage; data analysis and sales reporting; marketing services; trade show, convention and meeting coverage; administration and financial services; and telesales and customer relationship management.