Music & Games
Brite Management names Joanna Hobday CEO
January 25, 2024
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Joanna Hobday (Image: Brite Management) |
Brite Management, a provider of location-based entertainment operations, has named industry veteran Joanna Hobday as its new CEO, according to a press release
Hobday's professional journey began in roles at Visit London and Hilton Hotels and Resorts. She later embarked on a decade-long tenure at Merlin Entertainments, where she ascended the ranks through a series of marketing and general management roles.
She also played a part in the opening, marketing and operation of iconic branded attractions and retail experiences including Lego Discovery Centers, Sealife Aquariums, Madame Tussauds, resort theme park destinations and Legolands Hotels.
Following Merlin Entertainments, Hobday further honed her leadership skills at The Coca-Cola Co., where she spearheaded the retail and attraction division. She also served as vice president, global brand homes at Sazerac Co.
