November 29, 2022
The movement to restore TaB, Coca-Cola Co.'s once-leading diet drink, continues, following the company's 2020 decision to discontinue the product, according to an Atlanta Magazine report.
This past summer, the SaveTaBSoda Committee erected a billboard near the company's downtown Atlanta headquarters.
The fans, meanwhile, hold a weekly SaveTabSoda Zoom call.
TaB fans are also encouraged by the fact that other food brands have been resurrected following a discontinuance: McDonald's McRib, Taco Bell's Mexican Pizza and Planters' Cheez Balls.