Foodservice

Breyers launches s'mores frozen treats

Photo: Breyer's

June 2, 2025

Breyers has unveiled its Campfire Collection of S'mores frozen treats, featuring Hershey's Milk Chocolate, and introduced the "Breyers S'mores Freezerpit," a frozen take on a traditional firepit experience. The product line includes s'mores-flavored bars, sandwiches and tubs, according to a press release.

To promote the collection, Breyers hosted an event with a life-sized Freezerpit in Chicago's Maggie Daley Park on May 30, offering chilled s'mores treats. The company aims to make the popular s'mores flavor accessible without needing an actual campfire.

"Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit," Bentley King, U.S. head of ice cream marketing operations at Unilever, said in the release. "Breyers found a way to take the most beloved part of camping — the s'mores — and make it accessible to anyone, anywhere."

Starting June 2, through June 13, consumers nationwide can enter for a chance to win a "Mini Freezerpit" — a tabletop-sized, firepit-inspired cooler — along with Breyers S'mores products by visiting Breyers.com/freezerpit.

The Breyers Campfire Collection is available at major retailers nationwide.