BMI Merchandise Meets Demand Created By Latest Star Wars Film

LAKEWOOD, NJ -- Now available from BMI Merchandise is an extensive line of Star Wars-themed prize merchandise. The company timed the introduction to coincide with the growing excitement generated by the seventh film in the epic series, "The Force Awakens," which is scheduled for mid-December release. BMI observed that news of the movie, which has been anticipated for a decade, has begun to have an impact on arcade play.

BMI, a leading supplier of prize merchandise aka Bonita Marie International, has sought out products that appeal to a wide range of players, according to sales and marketing vice-president Dave Schwartz. The new line therefore includes merchandise for older fans (18 and up) -- a key segment of the brand's demographic -- such as quality metal watches in collectible tins, figurines, mugs and more. Products for younger players include Star Wars items cobranded with Lego and Hot Wheels, as well as the always-in-demand light sabers, plush and "crane-able" backpacks, among other popular toys and novelties.

"BMI's Star Wars lineup is a diverse selection of the best toys, electronics and collectibles," Schwartz added. "With the first new Star Wars film in 10 years expected to be a blockbuster, and Namco's Star Wars Battle Pod videogame now driving game revenue at 'multi-tainment' venues nationwide, BMI is poised to bring the broadest possible Star Wars merchandise options for all amusement applications."

Information on the new Star Wars line and other BMI products may be had by calling (800) 272-6375. Click here to view BMI's Star Wars lineup.