News

Beverage Marketing Expert Says Bottled Water Is Outperforming All Other Categories

NEW YORK CITY -- Bottled water is the most successful mass-market beverage category in the U.S. in terms of revenue and volume, according to Beverage Marketing Corp.'s Gary Hemphill. With nearly 14 billion gallons sold in 2018, bottled water is widening the gap between it and other refreshment beverages and has grown in every sector within the last four years, with sparkling flavored water leading the category. Hemphill presented at the recent International Bottled Water Association (IBWA) ...

December 10, 2018

NEW YORK CITY -- Bottled water is the most successful mass-market beverage category in the U.S. in terms of revenue and volume, according to Beverage Marketing Corp.'s Gary Hemphill.
 
With nearly 14 billion gallons sold in 2018, bottled water is widening the gap between it and other refreshment beverages and has grown in every sector within the last four years, with sparkling flavored water leading the category.
 
Hemphill presented at the recent International Bottled Water Association (IBWA) Annual Business Conference in New Orleans about the future of bottled water compared with competing beverage categories. The show, once again collocated with the National Automatic Merchandising Association's Coffee, Tea and Water conference.
 
Click here for the specifics as reported by Beverage Daily.