Benchmark Games Taps Anthony Medina To Lead Bilingual Sales Initiative

Anthony Medina

Medina has been a Benchmark quality-control specialist for more than five years, so has comprehensive knowledge of the factory's product line.

Benchmark president Al Kress has positioned his company as a global amusement industry leader, currently selling equipment to customers in five continents. "We have identified the opportunity for game sale growth in Latin-speaking countries," Kress explained. "It is important that Benchmark Games continues to reach more people whose first language is not English. We will continue our customer-focused approach and expand our capabilities to communicate effectively with these emerging markets."

Spanish-speaking customers may direct their product inquiries to Medina at (00-1-305) 900-8955 or amedina@benchmarkgames.com. He often attends major industry tradeshows in which Benchmark Games participates, including the upcoming IAAPA Attractions Expo in Orlando, FL, Nov. 15-18. Benchmark will exhibit in IAAPA booth Nos. 700 and 800, and will launch several new games for the international amusement community.