Barclaycard Promotes New MasterCard With Claw Machine Gimmick

NEW YORK CITY -- Barclaycard, a subsidiary of British banking giant Barclays PLC, is aggressively courting U.S. consumers with series of high-profile promotions. So Barclaycard took to the streets of Manhattan with a giant mobile skill crane to promote the launch of its CashForward World MasterCard.

This particular spectacle, which benefits the charitable Toys for Tots Foundation, allowed people to win gift cards and raise funds for charity. The truck hauling the vending machines made its first stop on Dec. 5 at Union Square, where players lined up to play. The promotion made a stop in Philadelphia on Dec. 12.