Aprivas Arizona State Deals App Links Campus And Local Businesses

SCOTTSDALE, AZ -- Apriva and Arizona State University have announced the launch of the ASU Deals cashless payment application, now available to students and the broader university community. The application offers a range of benefits to students, staff and merchants including coupons, loyalty programs and mapping capabilities, with the goal of helping to drive engagement of the university population and the local community.

ASU Deals encourages students, faculty, staff, alumni, families and community supporters to engage with campus-sponsored events and nearby participating businesses through special deals, tailored marketing promotions and the sharing of relevant campus information. The ASU-branded app makes it easy for customers to discover new places and deals around campus, while enabling local businesses to capitalize on the benefits of mobile marketing to target new and repeat customers in the area.

According to Apriva, a robust group of merchants, including the Sun Devil campus store, restaurants, cafés and sporting stores, among other merchants, has already signed on for the program. It enables them to offer unique deals through the application and provides users with a variety of options on and near the campus.

ASU Deals is built on the Apriva Life, a customizable cloud-based mobile commerce application that complements Apriva's point-of-sale solutions. Apriva Life combines payments, loyalty programs, promotional offers, location-based services, social media and identification features into what Apriva describes as a secure, intuitive and flexible platform.

"Mobile marketing presents a fantastic opportunity for businesses in the coming years, especially when it can be paired with payments functionality," said Apriva president David Riddiford. "According to eMarketer estimates, more than 200 million U.S. consumers will have smartphones by 2017. The ASU Deals app, which is powered by Apriva Life, represents the future of mobile marketing, customer loyalty and payment applications.

"We're empowering merchants and organizations to take full advantage of these mobility trends for customer relationship development and business growth while delivering valuable services to their community," he added.