Vending

Analyst expects Monster Beverage bid for Bang energy drink

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April 3, 2023

An analyst at Stiffel, a wealth management and investment banking firm, signaled that Bang energy drink, which filed for Chapter 11 bankruptcy protection in October, is up for sale and sees Monster Beverage in the best position to acquire the energy drink, according to a Seeking Alpha report.

Monster is the largest creditor in the bankruptcy and holds co-rights to a 5% perpetual royalty/license for the Bang beverage trademark, according to the report.

Mark Astrachan, managing director in consumer and retail sectors at Stiffel, acknowledged having no knowledge of discussions, but he believes Monster would be "accretive to EPS," additive to its retail shelf space and offer manufacturing optionality.

Vital Pharmaceuticals Inc., the maker of Bang energy drinks and other consumer products, filed for Chapter 11 bankruptcy protection in October, according to a press release.