AMI Entertainment Traffic Agency Team Up For Super Bowl Safety Campaign On Jukeboxes

Partnership is part of "Fans Don't Let Fans Drive Drunk" movement

PHILADELPHIA -- AMI Entertainment Network, a jukebox company, said it is partnering with the National Highway Traffic Safety Administration to provide football fans with an alternative way to get home safely after the big game.

The Super Bowl is America's most popular sporting event, AMI noted, with more than 111 million people tuned in to watch the game in 2014. AMI pointed out that many of these viewers watched with friends and family at their favorite bars or restaurants. So this year, from Jan. 30 through Feb. 1, AMI touchscreen jukeboxes will feature an interactive "taxi finder" app that provides patrons with phone numbers to local cab companies.

The partnership is part of NHTSA's larger "Fans Don't Let Fans Drive Drunk" campaign, which is run with nonprofit alliance Team Coalition. It encourages game fans to make responsible choices that will prevent them from getting behind the wheel of a vehicle after drinking. A driver is considered legally impaired with a blood alcohol concentration of 0.08 or higher. In many cases that can be just a couple of drinks.

"Safety is our top priority, and innovative technologies can play an important role in keeping our roads safe," said NHTSA administrator Mark Rosekind. "AMI's taxi finder application and NHTSA's new SaferRide mobile app are tools fans can use to enjoy celebrations responsibly and avoid getting behind the wheel if they've had too much to drink."

Super Bowl XLIX is scheduled for Feb. 1 at University of Phoenix Stadium in Glendale, AZ. Kickoff is 6:30 p.m. EST.