Vending

Alkaline Water names IBA Foodservice as a broker

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November 23, 2020

The Alkaline Water Co. Inc., a producer of bottled alkaline water, flavor-infused waters and CBD-infused products sold under the brand names Alkaline88, A88 Infused and A88CBD, has named IBA Foodservice as a broker to represent the A88 family of products to the foodservice and hospitality channel, according to a press release.

"We now have two formidable partnerships in Dot Foods and IBA Foodservice to help us gain share in the hospitality and foodservice channel," Ricky Wright, president and CEO of The Alkaline Water Co., said in the release. "Between our two partners, we expect Dot Foods to provide access to large national accounts, and IBA to help us penetrate the large regional accounts across the entire hospitality and foodservice ecosystem."