Music & Games

Alabama operator opens first FEC featuring cashless technology

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November 5, 2020

Multi-unit family entertainment center operator Bethanne Mashburn will open a bowling entertainment center this month featuring cashless technology in Gadsden, Alabama, according to a press release.

The center marks the first featuring cashless technology for Mashburn, which already has two FEC/trampoline parks in Alabama under the name "The Factory."

The Alley, which will feature Intrecard's cashless technology, will occupy 35,000 square feet of a former Sears store that has been converted into a contemporary entertainment complex in the revitalized Gadsden Mall. Amenities include 18 lanes of boutique-style bowling, an arcade with 45 games and a redemption store, a Hologate VR attraction, private party rooms and a full-service restaurant and bar.

The cashless technology system will handle payment for all attractions as well as the food and beverage operation.