Foodservice

4 NFL stadiums replace portable beer stands with Aramark’s Walk Thru Bru

Walk Thru Bru markets offer a variety of checkout options at stadiums. Photo provided by Aramark.

September 29, 2023

Four NFL stadiums managed by Aramark Sports + Entertainment have ditched their standalone packaged beer portables in exchange for self-serve markets that offer more choices and allow fans to pick out their beverages, verify their age, pay and get back to the game.

Starting this season, Acrisure Stadium, Empower Field at Mile High, Cleveland Browns Stadium and Soldier Field have begun to exclusively offer Aramark's grab-and-go Walk Thru Bru express beer markets, according to a press release.

Guests enter the Walk Thru Bru market and verify their age using valid, government-issued identification.

Upright glass door or reach-in refrigeration units display beverages in a wider variety than fans typically find in beer portables.

Walk Thru Bru markets offer a variety of checkout options, including traditional point-of-sale with human attendants, self-checkout kiosks like those found in a convenience store, and touchless scanners that employ artificial intelligence technology, offering service speeds 10 times faster than at a traditional stadium beer portable.