Sara Paz
Sara Paz
Sara Paz is chief marketing officer at Embed. She is an award-winning marketing professional with a track record in driving transformative business results via innovative marketing at Fortune-100 companies and global “Top-10” brands.
Recent Contributions
How to choose the right location for your family entertainment center
by Sara Paz
Your family entertainment business idea's feasibility and success are riding on several factors. High on that list is the location. Where you put the FEC will…
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FEC marketing success: a 5-step guide
by Sara Paz
Marketing is a key FEC component and, when utilized effectively, is a great tool for business in increasing exposure and awareness.
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How to write a business plan for a family entertainment center
by Sara Paz
A business plan serves as a guide for how a business will operate. Such a plan is especially necessary for those who will seek funding from outside sources.
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7 benefits of an F&B POS system for FECs
by Sara Paz
An effective POS solution can streamline a family entertainment center restaurant’s activities, saving time processing orders and money due to potential human…
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5 family entertainment center interior inspirations
by Sara Paz
FECs that inspire excellence in interior aesthetics: Dave & Buster's, Atlantis Casino Resort Spa, Xtreme Action Park Roller Skating Rink, Gamestate and Planet…
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Is your family entertainment center ready for smart consumer devices?
by Sara Paz
To future-proof your business, your family entertainment center should have integrations to the smart consumer devices of today and room for the rising tech of…
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Where to look for a family entertainment center GM
by Sara Paz
Talent experts David Curtis of Dave & Buster’s and Beth Standlee of TrainerTainment weigh in on where to find management candidates for a family entertainment…
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4 tech enabled strategies to expand family entertainment center revenue
by Sara Paz
Future-proofing the business entails expanding the revenue landscape through consumer insight-driven decisions, reducing risks of customer disloyalty…
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5 technologies to redefine the consumer journey for the FEC of the future
by Sara Paz
Every single touchpoint in your venue should give your guests some sort of control over their experience. This is why you should maximize the use of FEC tech…
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Can air purifiers prevent COVID-19 exposure?
by Sara Paz
Family entertainment centers offer a multitude of attractions for people of all ages, often entirely indoors. Many people congregating in one setting, in…
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