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Ray Friedrich

Ray Friedrich
Ray Friedrich is a longtime convenience services operator in the Detroit area currently working as a business advisor.

Recent Contributions


How budgeting helped us survive challenging times

by Ray Friedrich

Veteran convenience services operator Ray Friedrich describes key budget processes that allow a business to sustain a profit.

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Why you need to work on, not in your business

by Ray Friedrich

How one mentor taught this vending/foodservice veteran the importance of well documented systems and procedures for every aspect of the business.

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How SWOT analysis saved our business in difficult times

by Ray Friedrich

Through SWOT we knew in 2008 that the vending industry would be depressed for the foreseeable future, so we looked at this totally unproven, new technology …

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Can you lead?

by Ray Friedrich

Just being able to motivate people isn't enough — leaders need to be empathetic and connect with people to be successful. A veteran vending/foodservice leader…

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Don’t forget the importance of strategic planning

by Ray Friedrich

Because business conditions change over time, it is necessary to have a long-term strategic plan that allows you to adapt your foundational business plan.

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