News & Media From Kevin Williams
Las Vegas welcomes Amusement Exposition International, including VR and XR insights
The AAMA and AMOA co-operated show comprised various co-located partnerships with the National Bulk Vending Association (NBVA), Laser Tag Convention, Billiards…
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Innovators seek viable model for consumer VR/AR/MR
CES acted as a 'last-chance-saloon' to prove the bankability of the much-hyped consumer application of the tech. Especially so as manufacturers pivoted to ride…
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Extreme Reality pushes forward, forcing tough ROI choices on LBE operators
Many operators are looking at a picture where they are having to upgrade to standalone VR attractions and need to see proof that their sticker price warrants…
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F1 excitement fuels ‘simrace’ innovation in social entertainment
Encouraged by the continuing popularity of motorsports races, simracing developers continue to introduce amusement offerings targeting younger consumers.
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Self-service technology makes new inroads in amusements
Self-service automation is yet another movement making inroads in today’s multifaceted entertainment scene.
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VR immersion expands in different directions: free roaming, projection mapping
Placing the guest within the virtual space without the need to encumber them with a head-mounted device brings operational and investment opportunities.
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Immersive attractions aim for new heights
Today's immersive technologies are leading audiences in myriad directions.
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Artainment and ‘after dark’
While not always incorporating a food and beverage element, many of the new immersive gallery and art exhibit installations have a private hire and 'after…
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E-sports continues its forward march, hits bumps along the road
Upheavals are inevitable for the expanding e-sports sector as the sector undergoes major restructuring.
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M&A activity heats up the entertainment space
The growth of M&A activity is to be expected given the vulnerability that some properties experienced during the global health crisis versus the rapid growth…
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The ever active pace of active entertainment innovation
No doubt, the active entertainment sector will continue to carve out its niche on the amusement/entertainment landscape for some years to come.
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Immersive attraction innovation: A grass roots, global movement
The creative players in today's immersive entertainment scene emerge from a variety of disciplines and present dynamic concepts, hoping to sow the seeds of new…
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Will LBE find its niche amid VR market confusion?
For enterprise, it is the LBE VR scene where things continue to be most positive.
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Competitive socializing gives new life to urban sites in need of tenants
Expanding competitive socializing venues that mix food and beverage with immersive entertainment are finding homes in some urban shopping areas in need of…
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Tournament play taps immersive social entertainment platforms
The latest immersive amusement platforms have embraced tournament play, engaging consumers in exciting new ways.
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Competitive socializing, e-sports fuel ‘simrace’ growth
The ability to offer a package of experiences, and not just focus on one approach, is a vital element of the versatility needed in this emerging sector.
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Winning movie IPs fuel videogame, theme park success
The convergence between marketing of entertainment brands into the physical parks and attraction medium will come to define the future profitability of the…
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Arms race in VR adoption continues
The arms race in VR adoption has taken a serious hit, and much depended on the successful release of the Meta Quest 3. Camera based tracking elements have…
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Bowling entertainment enters a new era
The deployment of secondary entertainment elements in bowling entertainment centers is set to appeal to Generation Z returning to the facilities.
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Eatertainment and artainment: Where do they stand?
The roadmaps for new entertainment genres don't come with a clear set of instructions.
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