Thomas Steiner is the Vertical Sales Manager at SECO, where he leads efforts to drive innovation and growth in the vending sector. With over 40 years of experience, he develops solutions that blend advanced technology with user-centric design. From pioneering electric cigarette vending machines to digital payment solutions, Thomas has redefined user experience and safety standards. His global career, spanning the UK, US, and Netherlands, combines technical expertise with market insight, shaping the future of vending through AI-driven, app-integrated platforms and intuitive design.