Sony Electronics Inc. News & Media
Innovators seek viable model for consumer VR/AR/MR
CES acted as a 'last-chance-saloon' to prove the bankability of the much-hyped consumer application of the tech. Especially so as manufacturers pivoted to ride…
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Arms race in VR adoption continues
The arms race in VR adoption has taken a serious hit, and much depended on the successful release of the Meta Quest 3. Camera based tracking elements have…
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VR enters new phase amid tech sector restructuring
2023 marks a period of moving towards what is coined 'phase five' — ultra slim headsets with wireless or tethered technology, incorporating sophisticated…
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Brand licensing continues to stoke immersive entertainment
The role that video game IP has in the branding and licensing sector is now enhanced by the inclusion of not just toys, branding and merchandising, but also…
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Freedom to roam in virtual entertainment
As content publishers invest in free roaming hardware and software, location base entertainment caters to a rapidly growing immersive entertainment market.
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Gaming, entertainment embrace blockchain, metaverse, NFTs
The hype continues surrounding the utilization of blockchain and NFTs in the metaverse, e-sports and entertainment venues.
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Acquisition frenzy marks the birth of a new OOH entertainment era
The OOH industry has reached a point where players will either evolve and adopt the new or be replaced by those willing to adapt and be inclusive.
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