Microsoft News & Media
Arms race in VR adoption continues
The arms race in VR adoption has taken a serious hit, and much depended on the successful release of the Meta Quest 3. Camera based tracking elements have…
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VR enters new phase amid tech sector restructuring
2023 marks a period of moving towards what is coined 'phase five' — ultra slim headsets with wireless or tethered technology, incorporating sophisticated…
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‘Tech Job Apocalypse’ throws VR entertainment a curve ball
The recent tech layoffs undermine the development of VR, AR and MR as the post pandemic entertainment landscape offers enormous opportunity.
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Why ‘mixed reality’ gets harder to define in immersive entertainment
The mixed reality banner has extended to include augmented reality, projection mapping, immersive screens and much more in immersive entertainment.
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Metaverse: The new entertainment universe?
Virtual reality continues to play an integral part of many of metaverse plans despite extensive criticism and some challenges for Meta.
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Licensing industry recharges location based entertainment
Licensing properties have reinvested in location based entertaiment as younger consumers embrace immersive experiences.
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Content creators battle for ‘retailtainment’ VR crown
Retailtainment VR has emerged as a high stakes 'holy grail' for entertainment content creators, and the winner remains to be named.
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AI: What it can mean to your industry
by Kevin Damask — Editor, Digital Signage Today
While the use of artificial intelligence has grown in recent years, there is still a great deal of mystery surrounding it. Canteen, White Castle, Microsoft and…
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OOH entertainment: The new media, tech battleground?
Major acquisitions and mergers are creating giant consortiums that will look to define their entertainment holdings, creating a franchised ecosystem.
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Worldline, Microsoft team on digital commerce fraud protection
June 10, 2021
Worldline, a provider of payment and transactional services, is partnering with Microsoft to integrate Dynamics 365 fraud protection into its digital commerce…
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Californians rally against expanding facial recognition
May 26, 2020
Civil liberties and consumer privacy advocates have spoken out against a California bill supported by Microsoft that is designed to regulate the use of facial…
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