WhiteWave Introduces STÅ_x008d_K Single-Serve Cold-Brew Coffee And Flavored Silk Milk

BROOMFIELD, CO -- WhiteWave Foods Co.'s away-from-home division is rolling out STÅ_x008d_K cold-brew coffee in ready-to-drink bottles.

STÅ_x008d_K is brewed "low and slow" at a cool temperature for 10 hours or more. It's made with an arabica-based blend that's brewed at a higher beans-to-water ratio than typical hot processes. This cool steeping process removes bitterness, resulting in smoother taste, WhiteWave says.

STÅ_x008d_K comes in 13.7-fl.oz. wide-mouth bottles in mocha, vanilla and "not too sweet black" varieties, made with coffee, milk and cane sugar.

"We are excited to introduce new STÅ_x008d_K Cold-Brew Coffee at a time when consumers are embracing the craft coffee movement," said WhiteWave away-from-home brand manager Matt Keller.

Cold brew is the fastest-growing coffee beverage, expected to increase 49% by 2018, equaling $23 million in sales, according to Nielsen. Retail sales of cold brew reflect its expanding role in the coffee category, with estimated 115% growth in 2015 from the prior year, reaching $7.9 million in sales, Mintel reported.

Also new from WhiteWave are four single-serve varieties of Silk plant-based nondairy milk. They are almond reduced sugar vanilla, almond dark chocolate, cashew vanilla and cashew chocolate. They're sold in 12-fl.oz. plastic bottles and are shelf stable.

WhiteWave Foods is an American consumer packaged goods company that manufactures plant-based foods and beverages, coffee creamers, premium dairy products and organic produce. It markets its products in North America and Europe. The company was formerly a subsidiary of Dean Foods, and was spun off in an IPO announced in August 2012. WhiteWave's net sales in the first quarter of 2016 were $1 billion, compared with $911 million in first quarter of 2015, a 14% increase.