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Shekel Brainweigh Survey Finds 90 Of Shoppers Want Self-Checkout Machines To Automatically Identify Items

NEW YORK CITY -- While nearly two-thirds of consumers frequently use self-checkout machines at the grocery store, nearly 75% stated difficulty in entering goods and frequent overrides were their biggest concerns with the technology, according to a recent survey. And 90% of consumers desire self-checkout machines that can automatically identify items. The survey conducted over SurveyMonkey and sponsored by advanced weighing technology leader Shekel Brainweigh Ltd., takes consumers' pulse on checkout, ven...

January 19, 2020 by Emily Jed

NEW YORK CITY -- While nearly two-thirds of consumers frequently use self-checkout machines at the grocery store, nearly 75% stated difficulty in entering goods and frequent overrides were their biggest concerns with the technology, according to a recent survey. And 90% of consumers desire self-checkout machines that can automatically identify items.

The survey conducted over SurveyMonkey and sponsored by advanced weighing technology leader Shekel Brainweigh Ltd., takes consumers' pulse on checkout, vending machines, convenience and autonomous store technologies. Nearly 80% of survey respondents were between the ages of 18 and 60 years old and 62% were female.

Key findings of the survey include:

Self-checkout

Nearly 80% of consumers needed assistance at least once during their self-checkout experience, and almost 30% of consumers using self-checkout were pulled aside by store personnel to check their purchases.

Nearly 60% were more likely to use self-checkout if technology improvements (system simplification, automated entries and more accuracy) were deployed.

Nearly 90% of respondents visit convenience stores at least once a week for grocery items

Nearly 25% said the fastest possible checkout would also significantly improve their experience.

Autonomous micromarket:

Less than 15% of survey respondents have visited a fully autonomous micromarket; but those that have visited a micromarket cited convenience, speed, selection variety and pricing as the main benefits of these locations.

Vending

Nearly 50% would purchase healthy food items from a vending machine if readily available.

Nearly 50% of consumers cited lack of selection and fresh products in today's vending machines as frustrations.

"The results of our consumer survey are coherent to the market trends as we know for some time, and well represent the major desires of consumers for improvement of their unattended shopping: better and faster shopping experience, availability of stores and variety of products," said Shekel Brainweigh chief executive Yoram Ben Porat.

At the recent National Retail Federation NRF 2020: Retail's Big Show in New York City, Shekel launched the world's first framework solution for autonomous micromarket in partnership with Hitachi and announced it will be a key part in Intel's Edge-X and Hitachi's revolutionary machine-learning, cloud-free systems.

Shekel Brainweigh Ltd. is a well-established technology market leader revolutionizing the retail industry for more than 40 years. The company combined physics, electronics and software expertise to develop digital scale technology. This technology, first implemented into self-checkout systems by its retail partners, gave Shekel the reputation as an innovator for solutions to the global retail market. Following the last years of disruption in the retail market, the company has reinvented itself embracing the newest technologies of IoT and data analytics to enhance and enlarge its offering to the retail market, enabling retailers to adapt to the dramatic changes taking place.