Pepsi Limon Targets Hispanic Market

PURCHASE, NY -- A new flavored cold drink inspired by the preferences of Hispanic consumer combines Pepsi's distinct cola flavor with a hint of real lime juice. Pepsi Limon is also sweetened with real sugar.

The new drink is available in 20-fl.oz. and 2-liter bottles in select markets, including Arizona, California, New Mexico and Texas, as well as in Chicago.

"Pepsi's roots have long showcased the brand's connection and affinity with Hispanic consumers and Pepsi Limon was created with those consumer preferences in mind," said PepsiCo cultural and commercial strategist Melissa Miranda.