Pepsi Bolsters Brands With Emojis Collection

PURCHASE, NY -- Some of Pepsi's 20-fl.oz. bottles and fountain cups in the U.S. now feature a variety of emoji designs. Following releases in Australia, Canada, India, Mexico, Russia and Thailand, the PepsiMoji campaign will roll out worldwide across the full Pepsi portfolio -- Pepsi, Pepsi MAX and Diet Pepsi/Pepsi Light -- during the remainder of the year.

The PepsiMoji catalog, created at the PepsiCo Design & Innovation Center, is available for consumers to download on the Apple App and Google Play stores. Consumers can pick from more than 100 proprietary emojis in such categories as food, sports, travel, music and more.

Later in the summer, an additional wave of PepsiMojis will be released online and on bottles.