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OMNY Contactless Payment Replaces Big Apples Iconic MetroCard
NEW YORK CITY -- Unattended payments are going mobile in New York City's subways. Reflexions , a digital strategy and development firm is launching OMNY, a new tap-and-go contactless fare payment system designed for New York's Metropolitan Transportation Authority (MTA). It will replace New York City's iconic MetroCard used by the system's 8 million daily riders. OMNY allows riders to pay their fares with digital wallets like Apple Pay and contactless credit, debit, and reloadable prepaid cards. Through...
June 24, 2019 by Emily Jed
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OMNY allows riders to pay their fares with digital wallets like Apple Pay and contactless credit, debit, and reloadable prepaid cards. Through the new OMNY website designed and developed by Reflexions, MTA riders can also register for an account, view ride and transaction history, and manage their account preferences.
"This is just the first step toward a more all-encompassing digital experience for MTA customers," said Reflexions director of business development Daniel Leslie. "The payment experience is the first customer touchpoint and should be as seamless as possible as riders navigate the system."
OMNY was designed and developed by New York City-based Reflexions in partnership with Cubic Transportation Systems, the prime contractor for the project, and Pentagram. It debuted at 16 subway stations on May 31 and will be used in all 472 subway stations and 6,000 buses by October 2020. During the first weekend in use, OMNY exceeded expectations by drawing over 10,000 tap payments from subway and bus riders.
Reflexions said it is also assisting Cubic with the upcoming OMNY mobile app and new vending machines, slated for release in 2020 and 2022, respectively.
"OMNY is designed to save New Yorkers' their most precious commodity -- their time," added MTA chairman and chief executive Pat Foye.
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