Blog

Nestle Rolls Out Butterfinger Peanut Butter Cups And SweeTarts Ropes

January 18, 2016 by Emily Jed

GLENDALE, CA -- Nestlé has taken the wraps off the latest line extensions to its Butterfinger and SweeTarts brands.

The first product combines smooth peanut butter and Butterfinger's signature crisp candy coated in milk chocolate. The new Butterfinger Peanut Butter Cups are available in a 1.5-oz. two-cup pack, 3-oz. share pack with four cups, 2.83-oz. minis share pack and re-closeable 8-oz. pack with minis.

Also new from Nestlé is SweeTarts Soft and Chewy Ropes, formerly branded as Kazoozles. The soft, chewy candy ropes, with no artificial flavors or colors, blend fruity sweetness with a touch of tartness. They come in 1.8-oz. and 3.5-oz. packages.

SWEET STUFF:Celebrating launch of Butterfinger Peanut Butter Cups and SweeTart ropes at recent Atlantic Coast Exposition in Myrtle Beach, SC, from left, are Nestlé's Ted Goodwin, Matthew and Melvin Barnette of Canteen First Choice (Kenbridge, VA), with young candy fan in tow; Nestlé's John Crane and Canteen First Choice's Daniel Stone.