Nespresso Introduces George Clooney As US Brand Ambassador

NEW YORK CITY -- The actor, screenwriter, producer, director and activist is extending his relationship with Nespresso by becoming its brand ambassador in the U.S. Beginning Nov. 2, George Clooney will be featured in Nespresso's new integrated marketing campaign in the U.S., which brings to life Nespresso as "a cup above" across television, print and digital advertisements, a Web film and social media. The campaign will also run in Canada. This is the first branded television advertising campaign in North America to feature Clooney.

As Nespresso's U.S. brand ambassador, Clooney will share with American consumers Nespresso's heritage of quality coffee, innovative design, sustainability and customer service. Clooney has been a long-term partner with the brand in Europe and other international markets, charming fans and coffee aficionados in broadcast and print campaigns since 2006. He also serves as a member of the Nespresso Sustainability Advisory Board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers.

"I've been working with Nespresso internationally for nine years and I really love and respect the brand, what they do, and how they do it," Clooney said. "Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan. They are an incredibly responsible company and I am excited to expand my partnership with them into the U.S."