Mrs Freshleys Cinnabon Line Expands With Twirls And Doughnuts

THOMASVILLE, GA -- Now available from Flowers Foods are two new vendable snacks formulated under the company's partnership with Cinnabon. Mrs. Freshley's Cinnamon Twirls and Mrs. Freshley's Mini Donuts incorporate Cinnabon's signature cinnamon.

Mini Donuts coated with Cinnabon cinnamon are packed in single-serve 3-oz. sleeves containing six miniature soft cake doughnuts; they're also available in 10-oz. multipack bags.

Cinnamon Twirls are classic sweet rolls swirled with a ribbon of Cinnabon cinnamon. They're offered in 3-oz. single-serving packets of three, and in 6-oz. 6-packs.

The new twist rolls and doughnuts join original Cinnamon Honey Buns and Cinnamon Danish pastry in Mrs. Freshley's Cinnabon-flavored array. The entire "made with Cinnabon cinnamon" line now features eye-catching new package graphics.

Flowers Foods has marketed the popular Mrs. Freshley's line of snack cakes and pastries for more than 15 years through vending machines, supermarkets and convenience stores nationwide; the line now includes more than 50 varieties. Information is available at mrsfreshleys.com.

Cinnabon was launched in Seattle in 1985 three decades ago. Now based in Atlanta, Cinnabon Inc. is a leader among cinnamon roll bakeries. The company operates over 1,000 franchised locations worldwide. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand-licensed products at foodservice and retail venues. It now is owned by Focus Brands (Sandy Spring, GA), which acquired it in 2004.