MMs Invites America To Vote For Newest Peanut Flavor

HACKETTSTOWN, NJ -- In honor of M&M's 75th anniversary, Mars Inc. is empowering fans to choose the brand's newest peanut--flavored addition to its iconic lineup in a nationwide vote.

M&M's Peanut, introduced in 1954, will be joined by a new peanut flavor this fall. Three new, nut--inspired challengers -- Honey Nut, Coffee Nut and Chili Nut -- will go head-to-head vying for the honor.

Consumers will be able to purchase and taste each of the new flavors nationwide and then cast their vote once a day until June 17 at peanutflavor.mms.com or by texting "Vote" to 87654.

Once consumers cast their vote for their favorite new M&M's Peanut flavor, they are entered for the chance to win $100,000 and earn the title of the official M&M's Taste Tester. The winner will be announced in August, along with the winner of the flavor vote, which will remain on retailer shelves nationwide.