Maxwell House Introduces Iced Coffee Concentrates

NORTHFIELD, IL -- Kraft's Maxwell House Iced Coffee Concentrates provide a new way for coffee drinkers to enjoy their beverage on ice. Made from Maxwell House coffee and lightly sweetened, the concentrate can be squeezed into water or milk.

Each 1.62-fl.oz. bottle of concentrate yields 10 servings. They come in three flavors: house blend, caramel and vanilla.

New, bolder bean blends, updated packaging graphics and the return of Maxwell House's "Good to the Last Drop" tagline are among the ways the brand is evolving to appeal to a new generation of coffee drinkers.