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Madix And Shekel Brainweigh Deliver Ready-Made Product Aware Cabinets To Retail Industry

NEW YORK CITY -- Madix Inc., a leading retail shelves manufacturer in North America, and Shekel Brainweigh Ltd., a leader in advanced weighing technology, are rolling out ready-made Product Aware shelves and solutions for the retail industry. Madix hardware designs equipped with Shekel's Product Aware technology can be used in a variety of retail applications, such as frictionless Grab-and-Go shopping, unattended cabinets and autonomous micromarkets. The companies will launch Soter, a new concept Smart ...

January 19, 2020 by Emily Jed

NEW YORK CITY -- Madix Inc., a leading retail shelves manufacturer in North America, and Shekel Brainweigh Ltd., a leader in advanced weighing technology, are rolling out ready-made Product Aware shelves and solutions for the retail industry. Madix hardware designs equipped with Shekel's Product Aware technology can be used in a variety of retail applications, such as frictionless Grab-and-Go shopping, unattended cabinets and autonomous micromarkets.

The companies will launch Soter, a new concept Smart Shelf and Smart Safe, which cuts labor costs and reduces shrinkage by electronically securing high-risk SKUs. Soter is a sophisticated alternative to traditional lock-and-key security cabinets that can be installed in either autonomous or fully staffed stores. The joint solution integrates Shekel's weighing technology into Madix's shelf designs for distribution across North America to new and existing customers.

"By seamlessly integrating Product Aware shelves into our hardware, our customers are armed with accessible data giving them reliable inventory visibility and assisting them in addressing over-stock and out-of-stock problems, as well as better control over shrinkage" said Madix vice-president of sales Steve Kramer. "For the retail industry, this is a defined competitive edge that promotes the opportunity to increase profitability."

Using IoT load sensors, embedded smart-shelf software and cloud-based Artificial Intelligence and deep learning algorithms, Shekel's Product Aware technology identifies individual products by their weight, location on a shelf and is analyzed with planograms. Every on-shelf event, such as add-take-misplace of single or multiple items, is captured in real-time. The accessible data can help retailers manage inventory, reduce shrinkage, analyze consumer behavior, improve customer experience and automate administrative processes.

"Working alongside a leading shelf manufacturer, such as Madix, ensures retailers can customize shelf design according to their requirements and reap the benefits of actionable insights from real-time data," said Shekel Brainweigh Ltd. head of business development Rami Bahar. "Our partnership also opens the door for smart shelving technology to emerge as a key enabler of fast-growing retail environments such as micromarkets and other self-serve models."