JJ Watt Beats Up Vending Machines In Gatorade Ad Series

In a new series of Gatorade ads, Justin James "J.J." Watt of the Houston Texans beats up on vending machines to deliver a message. The ads, part of the "Gatorade Sweat It to Get It" series, feature the defensive end tipping and carrying the venders to discourage the purchase of Gatorade by real-life unsuspecting consumers who haven't "earned it" by sweating.

The NFL star's vending machine sacks have gone viral with millions of views.

The new spots are an extension of television ads featuring actors and football stars Cam Newton and Peyton Manning. That duo appears in service stations to enforce a fictional regulation that states purchases of the sports drink can only be made by sweaty patrons.

The campaigns were created by TBWA\Chiat\Day. Check out some of Watt's vender sacks here:

https://www.youtube.com/watch?v=pmYb71YrucI

https://www.youtube.com/watch?v=qL9gNe9S0SA

https://www.youtube.com/watch?v=x9ou8EAG_mQ

https://www.youtube.com/watch?v=IcYD8xbJDVs

https://www.youtube.com/watch?v=OPf9Wk1x3CQ