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Hostess Introduces Iced Berries Cream Danish

KANSAS CITY, MO -- Hostess Brands LLC has added an Iced Berries & Cream Cheese Danish to its roster of treats, tapping into mounting consumer demand for on-the-go breakfast and all-day snacking options, as well as insights that revealed an overwhelming preference for icing. The 5-oz. individually wrapped Danish consists of a flaky puff pastry with a buttery texture and a cream cheese and mixed berry fruit filling. The pastry is topped with a drizzle of icing. The new iced variety joins cream cheese ...

November 3, 2019 by Emily Jed

KANSAS CITY, MO -- Hostess Brands LLC has added an Iced Berries & Cream Cheese Danish to its roster of treats, tapping into mounting consumer demand for on-the-go breakfast and all-day snacking options, as well as insights that revealed an overwhelming preference for icing.

The 5-oz. individually wrapped Danish consists of a flaky puff pastry with a buttery texture and a cream cheese and mixed berry fruit filling. The pastry is topped with a drizzle of icing. The new iced variety joins cream cheese and apple cinnamon.

"With the addition of Iced Danish, we are responding to a consumer preference and enhancing a classic item in our breakfast portfolio," said Hostess Brands senior vice-president and chief marketing officer Chad Lusk. "Because their passion for icing is clear, we believe our consumers will react to this insights-based innovation with enthusiasm."