High Brew Secures 4 Million Inks Distribution Deal With Dr Pepper Snapple For RTD Coffee

AUSTIN, TX -- High Brew Coffee, a maker of ready-to-drink cold-brew coffee, said it has received $4 million in funding from CAVU Venture Partners. It also announced a new partnership with Dr Pepper Snapple Group.

The shelf-stable, cold-brew coffee is made from 100% Fair Trade Certified arabica beans. The beans are triple-filtered and cold-brewed, which reportedly yields twice the caffeine and less acidity than the average cup of coffee. It is available in 8-fl.oz. cans in double espresso, Mexican vanilla, salted caramel, dark chocolate mocha and "black and bold," and contains 20-60 calories per can.

"Ready-to-drink coffee has great potential, and High Brew gives us a way to participate in this category with a great tasting and differentiated product," said DPS president of packaged beverages Rodger Collins.

High Brew's dstribution pact will bring the RTD product to key markets. DPS will begin distribution in New York City, Chicago, Dallas, Austin and Houston, among other strategic markets.

The investment and distribution deal are the latest in a number of major developments for the cold brew coffee company. High Brew Coffee introduced its new latté line at the Natural Products Expo West Trade Show in March, which will be available this summer.