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Dunkins Pumpkin Festivities Have Begun Flavor Joins Menu Aug 21

CANTON, MA -- The calendar and climate still say summer, but for pumpkin lovers, the demand for the favorite flavor of fall is already here and office coffee service providers should take notice that Dunkin's pumpkin marketing has already begun and kicks into high gear starting Aug. 21. Consumers' passion for pumpkin is rising, with annual sales of pumpkin flavored products up 15.5% in 2018 and setting an all-time high for the past five years, according to New York City-based market research firm Nielse...

August 14, 2019 by Emily Jed

CANTON, MA -- The calendar and climate still say summer, but for pumpkin lovers, the demand for the favorite flavor of fall is already here and office coffee service providers should take notice that Dunkin's pumpkin marketing has already begun and kicks into high gear starting Aug. 21.

Consumers' passion for pumpkin is rising, with annual sales of pumpkin flavored products up 15.5% in 2018 and setting an all-time high for the past five years, according to New York City-based market research firm Nielsen.

Dunkin Donuts is cashing in on the craze by bringing back classic Pumpkin Flavored Coffees, introducing a new pumpkin espresso beverage and even rebranding eight Dunkin' shops across the U.S. as Pumpkin' to serve lucky guests a first taste for free.

Dunkin's fall lineup will arrive at participating Dunkin' restaurants nationwide by Aug. 21, led by the new Cinnamon Sugar Pumpkin Signature Latte. Dunkin' is bringing select guests fall festivities one week before its pumpkin menu officially arrives. On Aug. 14, eight Dunkin' restaurants across the country rebranded to Pumpkin', complete with new exterior signage and festive décor. At each Pumpkin' restaurant, the first 250 guests receive a free small hot or iced Pumpkin Flavored Coffee and pumpkin-scented Munchkins lip balm, while supplies last.