Dr Pepper Bottles Will Sport Unique Label Designs This Summer

PLANO, TX -- Dr Pepper Snapple Group is kicking off the Pick Your Pepper campaign in June with the release of hundreds of unique label designs on the brand's 20-fl. oz. bottles.

The label designs are inspired by various millennial "passion point" categories such as 90s Retro Fan, Cat Lover, Vinyl Collector, Fashionista and Gamer.

"Dr Pepper is known for its one-of-a-kind flavor and this campaign brings that to life and encourages fans to do the same with each drink," said Derek Dabrowski, the brand's marketing manager.

Every case of Dr Pepper regular delivered by bottlers to retailers will feature a unique combination of designs. The campaign will be supported with social, digital and traditional media.