Doritos Roulette Chips Make Snacking A Game Of Chance

PLANO, TX -- PepsiCo's Frito-Lay division is making a bold new wager in the U.S. market with Doritos Roulette chips, which offer a game-of-chance as part of the snacking experience.

Each bag contains mostly Doritos nacho cheese flavored chips -- with an ultra-spicy, hot chip likely to be in every handful. With all of the chips looking the same, it's anyone's guess whether that next chip will be spicy-hot or not.

Doritos Roulette chips, first introduced in Mexico, are available in 3-oz. bags for a suggested retail price of $1.49 and, for a limited time, in 9.5 oz. bags for a $4.29 SRP.