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De Jong Duke Celebrates 60th Anniversary Of Its First Coffee Venders
ROTTERDAM, Netherlands -- De Jong Duke hosted a two-day gala here for its customers, suppliers and friends to mark its 120th anniversary in business and 60th anniversary as a manufacturer of coffee-dispensing equipment. The gala, themed "It's all about experience," took place on Sept. 21 and 22. Festive events for the company's staff were held in the ensuing weeks. The company, which manufactured its first coffee machine in 1957, was founded in 1897 by blacksmith J.M. de Jong in Alblasserdam, South Holla...
October 16, 2017 by Tim Sanford
ROTTERDAM, Netherlands -- De Jong Duke hosted a two-day gala here for its customers, suppliers and friends to mark its 120th anniversary in business and 60th anniversary as a manufacturer of coffee-dispensing equipment. The gala, themed "It's all about experience," took place on Sept. 21 and 22. Festive events for the company's staff were held in the ensuing weeks.
The company, which manufactured its first coffee machine in 1957, was founded in 1897 by blacksmith J.M. de Jong in Alblasserdam, South Holland (near Rotterdam). An international leader in coffee vending technology, De Jong Duke maintains manufacturing facilities in Sliedrecht, the Netherlands, and Taylor, MI. It remains a family-owned business today, led by Maurits J.C. de Jong, great-grandson of the founder, and Rob Bastinck.
The September celebration was organized to strengthen relationships and give de Jong Duke's partners the opportunity to enjoy an experience. This included a dinner in the famous Down Under restaurant, which was hosted by well-known Dutch TV chef Ramon Beuk, and a choice of several activities in Rotterdam the following day: a visit to the Fenix Food Factory, or tours at the Port of Rotterdam tour and Van Nelle Factory. Keynote presentations were made by author, traveler and entrepreneur Ap Dijksterhuis, professor in social psychology at Radboud University (Nijmegen) and author-entrepreneur Huib van Bockel.
Prof. Dijksterhuis analyzed the way in which people make choices, including the role of the subconscious in decision-making. Van Bockel introduced a comprehensive approach to building loyal customers that he calls the "brand bank account," into which a company is envisioned as making deposits (activities and initiatives that build customer goodwill) and withdrawals (when something goes wrong). Organizations that keep a positive balance succeed.
M.J.C. de Jong hailed the event as a great success. "It's because of our customers and partners that we are able to celebrate our anniversaries," he emphasized. "The event today is to give something back and to connect people."
| EXPERIENCE: Keynote speakers Huib van Bockel (standing) and Prof. Ap Dijksterhuis exchange high-fives during afternoon presentations at De Jong Duke anniversary fête. |
| NOW AND THEN: DeJong Duke has been manufacturing coffee dispensers since 1957. Among popular current models is the Nio (l.), equipped with the company's novel CoEx brewer plus one or two whole-bean grinders and as many as five canisters, including chocolate and milk topping options. At right is a 1964 coin-operated countertop model, the Duke KZ-50 Koffie Zwart. It accepted Dutch quarter-guilder coins and dispensed black coffee. |
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