Blog

Crane And General Mills Selected As Finalist For Digital Advertising Award

WILLISTON, SC -- Crane Merchandising Systems , a Crane Co. Co., announced Crane Media Network as a finalist for MediaPost Publication's "Digital Ooh Awards" for the third consecutive year. This year's nomination is in recognition of the work Crane performed, alongside General Mills, for its Nature Valley brand, to increase sales and distribution within the self-service retail channel. MediaPost Publications is an online publishing resource for advertising media professionals. The 12-week nationwide adve...

October 10, 2019 by Emily Jed

WILLISTON, SC -- Crane Merchandising Systems, a Crane Co. Co., announced Crane Media Network as a finalist for MediaPost Publication's "Digital Ooh Awards" for the third consecutive year. This year's nomination is in recognition of the work Crane performed, alongside General Mills, for its Nature Valley brand, to increase sales and distribution within the self-service retail channel. MediaPost Publications is an online publishing resource for advertising media professionals.

The 12-week nationwide advertising campaign ran across Crane's network of 40,000 screens, with Crane's innovative display spots running in a continuous loop, refreshing creative every two weeks. As a result, the campaign drove a more than 30% increase in the distribution of Nature Valley products in target segments and delivered more than 3.1 million brand impressions.

"It is an honor to be recognized by the best of the industry for our innovative work in the "venue or location-based" category," said Sharon Peyer, vice-president of business development and Media for Crane Connectivity Solutions. "It is also extremely rewarding to know our campaign drove longterm growth for the client. Several weeks following the campaign, Nature Valley's products maintained almost 100% of the sales lift generated while the ad was displayed, providing a highly compelling return on investment.," said Peyer.

The Crane Media Network, also known as CraneMediaNet, manages digital media campaigns on one of the largest digital out-of-home networks nationwide. In the past several years, this program has continuously empowered more than 12 million monthly consumers while delivering product merchandising and demographic insights to help retailers and brands optimally grow their businesses.

Crane Merchandising Systems designs and manufactures an integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food. It also offers other vending solutions, including cashless processing, payment devices, vending management software and wireless communication technology.

Crane Connectivity Solutions is a leader in interactive technology, delivering comprehensive solutions in wireless connectivity, enterprise software, digital advertisement, mobile applications and electronic payments. Leveraging the power of Crane Payment Innovations and Crane Merchandising Systems, CCS connects millions of unattended machines with consumers worldwide.