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Coca-Cola HBC To Launch Costa Coffee In Multiple Markets In 2020

ZUG, SWITZERLAND -- Coca-Cola HBC -- one of the largest Coca-Cola bottlers in the world -- plans to launch Costa Coffee in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This will address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca-Cola HBC's leading "24/7 beverage partner" vision. Coca-Cola Co. acquired Costa Coffee in January 2019 and has accelerated the business, focusing...

August 27, 2019 by Emily Jed

ZUG, SWITZERLAND -- Coca-Cola HBC -- one of the largest Coca-Cola bottlers in the world -- plans to launch Costa Coffee in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This will address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca-Cola HBC's leading "24/7 beverage partner" vision.

Coca-Cola Co. acquired Costa Coffee in January 2019 and has accelerated the business, focusing on expanding in vending and ready-to-drink products. Founded in 1971, Costa Coffee is the leading coffeehouse chain in the United Kingdom, with a strong presence in Europe, Asia Pacific, the Middle East and Africa. It has grown to become a major coffee brand across the world, with nearly 4,000 coffee shops and also sells its coffee in supermarkets and convenience stores. Its Costa Express program, which includes its vending machines, offers barista-quality coffee in a variety of on-the-go locations, including gas stations, movie theaters and travel hubs.

"This is fantastic news that will build genuine value for our customers and for us," said Coca-Cola HBC chief executive Zoran Bogdanovic. "Adding a brand as strong as Costa Coffee to our portfolio will allow us to capture more consumer occasions, to partner even more closely with our customers across all channels and strengthen our ability to address every drinking moment throughout the day. Our well-established infrastructure, processes and capabilities around coffee means that we will hit the ground running with this exciting opportunity."

Coffee is a multi-billion dollar category across Coca-Cola HBC's 28 markets, where it serves a population of more than 600 million people and is forecast to grow 4% annually. Coca‑Cola HBC offers ready-to-drink beverages in the sparkling, juice, water, sport, energy, tea and coffee categories.

"We're thrilled to partner with Coca-Cola HBC to bring our great coffee to more consumers," said Jennifer Mann, president of global ventures for Coca-Cola Co. "This new agreement is another example of how Costa Coffee is helping Coca-Cola become a total beverage company."