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Benchmark Games Taps Anthony Medina To Lead Bilingual Sales Initiative

Posted On: 8/31/2016

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TAGS: Benchmark Games, Benchmark bilingual sales, arcade games, Anthony Medina, Al Kress

Anthony Medina, Benchmark Games, amusement machines
Anthony Medina
HYPOLUXO, FL -- Benchmark Games has added a bilingual sales representative and dedicated telephone number to expand the company's services to Latin-speaking countries. Sales representative Anthony Medina will assist Spanish-speaking customers as a first point of contact for game orders and support, Benchmark reported.

Medina has been a Benchmark quality-control specialist for more than five years, so has comprehensive knowledge of the factory's product line.

Benchmark president Al Kress has positioned his company as a global amusement industry leader, currently selling equipment to customers in five continents. "We have identified the opportunity for game sale growth in Latin-speaking countries," Kress explained. "It is important that Benchmark Games continues to reach more people whose first language is not English. We will continue our customer-focused approach and expand our capabilities to communicate effectively with these emerging markets."

Spanish-speaking customers may direct their product inquiries to Medina at (00-1-305) 900-8955 or amedina@benchmarkgames.com. He often attends major industry tradeshows in which Benchmark Games participates, including the upcoming IAAPA Attractions Expo in Orlando, FL, Nov. 15-18. Benchmark will exhibit in IAAPA booth Nos. 700 and 800, and will launch several new games for the international amusement community.