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Pabst Brewing Co. And Stern Pinball Unveil PBR Can Crusher Flipper At San Diego Comic-Con

Posted On: 7/22/2016

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TAGS: PBR pinball machine, coin machine, coin-op news, Pabst Brewing Co., Pabst Blue Ribbon Can Crusher pinball machine, Stern Pinball Inc., Comic-Con International, Dirty Donny, Red Fang, Dan McHugh

ELK GROVE VILLAGE, IL -- The Pabst Brewing Co. has announced the launch of its new Pabst Blue Ribbon-themed "Can Crusher" pinball machine. The new PBR machine is making its debut at Comic-Con International in San Diego, CA, from July 21 through 24 in booth No. 501.

The new Pabst Blue Ribbon game was developed in partnership with Stern Pinball Inc. "Can Crusher" instantiates the iconic PBR beer with a retro game design, featuring eye-popping art by artist (and pinball phenomenon) Dirty Donny and music by hard-hitting heavy metal band Red Fang.

The game's debut will continue after Comic-Con winds down. In the next phase, PBR will showcase the exclusive machine at several other venues, including concerts and barcades, among other events and community activities.

"To partner with Stern Pinball on the Can Crusher and have a superstar artist like Dirty Donny and music from Red Fang was exactly what we set out to do when we wanted to make a pinball machine the PBR way," said Pabst chief marketing officer Dan McHugh. "The game does a great job of capturing the essence of our brand."

Pabst Brewing Co., founded in 1844, is the largest American-owned brewery. It's online at pabstbrewingco.com.

Stern Pinball Inc. is the world's oldest and largest producer of arcade-quality pinball games. Its machines are enjoyed by professional and novice flipper-game aficionados alike.

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