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Mars Drinks And Starbucks Enter Workplace Agreement, Offer 3 Premium Single-Serve Coffees

Posted On: 7/27/2016

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TAGS: Mars Drinks, Starbucks, single-cup coffee, OCS, vending, Xavier Unkovic, workplace refreshments, office coffee service products, Michelle Burns

Mars Drinks, Starbucks, single-cup coffee, OCS, vending PHILADELPHIA -- Mars Drinks and Starbucks entered into an agreement under which Starbucks arabica coffee will be available through Mars Drinks' single-serve brewers in offices in the U.S. and Canada.

Beginning this fall, according to Mars Drinks, workplace customers will be able to enjoy three varieties of Starbucks coffee, including smooth Pike Place Roast, "roasty" and sweet Caffè Verona Blend and lightly roasted Veranda Blend. Future plans call for adding Tazo teas to the lineup.

Mars Drinks noted that it and Starbucks share many of the same goals, including "a commitment to offering high-quality, ethically sourced and responsibly produced products." The company said that its own research shows that Starbucks coffee retail stores have become an extension of the modern workplace, and this makes Starbucks products "a great fit for Mars Drinks' 100% workplace focused solutions."

"We're excited to be able to help more people at work make the most of their work day by bringing premium Starbucks coffee to our customers" said Mars Drinks global president Xavier Unkovic. "Our portfolio is driven by our customers' changing needs. Introducing this global brand to our portfolio provides our customers with even greater choice in their work day alongside the reliability and workplace expertise that Mars Drinks is known for."

Mars Drinks will package the coffee in its factory in West Chester, PA, which is LEED Gold certified under the Leadership in Energy and Environmental Design rating system, which is administered by the U.S. Green Building Council. Mars Drinks will distribute the Starbucks products in Mars's recyclable Freshpacks.

Starbucks says that more than a million cups of its coffee are brewed in workplaces at present. "Our new agreement with Mars Drinks will help bring Starbucks coffee within an arm's reach for many more of our customers when they are outside of our stores," said Michelle Burns, a Starbucks branded solutions team member.

The introduction of Starbucks' three blends is part of Mars Drinks' ongoing drinks innovation strategy that delivers taste and choice through a wide range of both licensed and owned brands.

Mars Drinks, a unit of Mars Inc., focuses on the at-work market. In 1973, it introduced the Klix fully automatic in-cup beverage vending machine, which serves large manufacturing channels across Europe. In 1984, Mars Drinks pioneered the single-serve brew-by-pack hot beverage category by introducing Flavia, the first system for making hot drinks using fresh-ground coffee and leaf teas sealed in individual servings. Mars Drinks explained that, through its Alterra Coffee Roasters coffees, Bright Tea Co. teas and Dove hot chocolate, it creates more than a billion great-tasting moments at work.