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Victor Germain Joins TouchTunes Media As Advertising Division Sales Chief

Posted On: 8/11/2016

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TAGS: TouchTunes, jukebox, Victor Germain, TouchTunes Media, Susan Danaher, digital signage, interactive advertising, mobil ads

TouchTunes, jukebox, Victor Germain
Victor Germain
NEW YORK CITY -- TouchTunes has appointed Victor Germain director of sales of its advertising division, doing business as TouchTunes Media.

Germain comes to TouchTunes Media from EYE Corp. Media (New York City), a media sales company with an out-of-home and mobile presence, where he served as director of sales. Before that, he had been senior sales director at LodgeNet Interactive Corp. (Sioux Falls, SD), the largest U.S. hotel advertising network. He began his advertising career as a national television negotiator at Anheuser-Busch Media Group and Creative Media (St. Louis, MO). Germain also helped develop the $750 million cinema advertising industry as vice-president of national sales for Screenvision Cinema Advertising (New York City).

"Victor Germain is a veteran sales management executive with an impressive track record developing and growing digital-out-of-home as well as mobile marketing platforms," said Susan Danaher, who heads TouchTunes' media unit. "His extraordinary talent and vision for TouchTunes, as well as his beverage industry experience, will be a significant addition to our team."

TouchTunes Media is an out-of-home digital platform available in more than 75,000 bars and restaurants throughout North America. It leverages TouchTunes' digital jukebox and mobile proximity network's "first-party" data.