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Honest Tea Pilots Organic Sports Drink Line

Posted On: 7/18/2016

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TAGS: Honest Tea, organic sports drinks, Honest Tea single-store, Fair Trade Certified organic sugar and fruit juice, Honest Sport

BETHESDA, MD -- Honest Tea is piloting a new line of organic sports drinks, with a single-store test that began June 29 at the grand opening of the Pentagon City, VA, Whole Foods Market. The test will continue throughout the mid-Atlantic and other Whole Foods Market regions for the remainder of 2016.

Sweetened with Fair Trade Certified organic sugar and fruit juice, Honest Sport is available in lemon, orange and berry. Each 16.9-fl.oz. bottle contains 100 calories and is certified organic. Honest Tea said it created the new sport drink to deliver a balance of electrolytes and carbohydrates designed to refresh, refuel and rehydrate athletes after rigorous activity, and was formulated based on the American College of Sports Medicines guidelines for a sport drink.

Every purchase of Honest Sport contributes to the Fair Trade investments in Honest Tea's partner Fair Trade sugarcane supplier community in Paraguay. The new drink joins the company's namesake organic bottled iced tea, Honest Kids juice drinks and Honest Fizz zero-calorie soda.